Kill Two Birds With A Fantastic Press Release

By writing a press release and distributing it via a particular type of website you could kill two birds with one stone. What do I mean by this advice? Well a killer tip, for bringing your product or service to the market's notice, is to use the services of a press release website. The bonus that you get from doing this is that, while you are adding SEO juice to your own website via backlinks, you are putting your press release before the media who may pick up on your story and so give you the publicity that your product needs to bring in customers. Backlinks help a huge amount to get you a good ranking with the search engines and the biggest of these, Google loves them.

The press release should always be a major component of your public relations strategy and as such it should be used wisely. When you begin to plan your piece start by thinking of the five "Ws" that you are going to write about. I am referring to the Who, the What, the When, the Where and the Why. These are so important to the success of the press release, as failing to consider them can make the whole exercise a total waste of your time.

Most press pieces are written and distributed by talented PR professionals; but don't let this put you off as it is certainly not beyond the ability of someone with a good command of English to write one for themselves. Simply aim to keep the following key points in mind as you write.

My top 12 Tips for Writing a Killer Press Release.

1 Capture the media's attention with a first, short and punchy paragraph. It must communicate the '5 'Ws' and the rest of the press release will be used to expand on them. The main purpose of any press release should be to inform the media about something newsworthy. It should never be used as simply a means of selling your product, that is the job of an advert. Of course, making sales is a wholly honourable by-product of the press release, but not its main function.

2. Always use your keywords in the title because this is what will give you the SEO juice as it duly spreads across the internet.

3. Avoid, however, any temptation to go after longtail keywords in the title.

4. When writing, always use the third person and never ever use "I".

5. To add some weight to the press release use quotations to communicate your key message in a lively way. Advice that I was given, was to quote in a tone that conveys how 'thrilled' or 'excited' you are to be announcing the news.

6. Verbosity is a killer - write only between 300 and 800 words as a rule.

7. Compose a press release that is newsworthy and not simply page of hype. Are you sure that what you are writing about can be considered as news? If it's not really interesting, or exciting news, then don't bother the press with it as they are certainly not going to be amused. Also, make sure that you can always back up any claims that you have made in the press release.

8. Everyone loves a story, whether its about your business or specific people.

9. Target your audience or niche by personalising your press release.

10. If you are able to, use hyperlinked anchor text in the body. The search engines like this type of backlink.

11. Add images, videos and audio that relate to your product to give it an edge.

12. Lastly, at the bottom of the press release do remember to include your full name, phone number, mobile and email address so that they can contact you. This strategy should get you backlinks and the chance of media interest in your newsworthy item.


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Nick Thorne offers resources and advice on marketing and PR for your online business. Find out more about killer press releases, information marketing and producing info-products at InformationVideoProducts.com